Fleet Branding 101: What to Include on Your Vehicle Wrap
Fleet branding is one of the most powerful and cost-effective ways to advertise your business. Whether you’re running a single ute or managing a fleet of vans across the Central Coast, a well-thought-out vehicle wrap design transforms your daily travel into consistent brand exposure. But effective fleet branding is more than just slapping a logo on the side of your van — it’s about strategic placement, clear communication, and design choices that leave a lasting impression.
At Bespoke Signs and Wraps, we specialise in creating custom wrap designs that balance aesthetics with practical messaging. If you’re considering wrapping your vehicle, here’s what you should include to get the most out of your investment.
Photo from the Storage King Instagram
1. Your Logo — Front and Centre
Your logo is the face of your business, and it should be the most recognisable element on the vehicle. Make sure it’s large enough to be seen from a distance and positioned where it won’t be obstructed — ideally on the sides, back, and even the bonnet if space allows. The goal is to make your brand instantly recognisable in traffic, in a car park, or on a job site.
2. Contact Details That Are Easy to Read
What’s the point of getting noticed if people can’t reach you? Your fleet branding should include key contact information like your phone number and website. Keep it simple — no long taglines or extra digits. Use clean, bold fonts and avoid placing text over complex backgrounds or textured sections of the wrap design. The back of the vehicle is prime real estate, especially in traffic.
3. A Short List of Services or a Tagline
Most people will only see your vehicle for a few seconds — so get to the point. A quick summary of what you do helps reinforce your brand and makes it easier for people to remember you. For example: “Plumbing | Gas Fitting | Hot Water Repairs” or “Residential and Commercial Signage.”
If you already have a strong tagline that explains your value, you can use that instead — just make sure it’s clear and relevant.
4. A QR Code for Instant Action
QR codes are becoming increasingly common on vehicle wraps because they bridge the gap between real-world exposure and online action. Whether it’s linking to your website, your socials, a booking form, or your contact card, a QR code gives potential clients a fast way to connect without having to remember your details.
We recommend placing the QR code near the passenger-side door or rear of the vehicle where it can be scanned easily while parked. Just make sure the size is large enough to scan from a few steps away.
5. Social Media Handles or Icons
If your business is active on social platforms, include the icons for Facebook, Instagram, or LinkedIn along with your handle. It reinforces trust and gives people another way to interact with your brand. Make sure the icons are simple and don’t clutter the wrap design — they should support your branding, not compete with it.
6. Brand Colours and Design Consistency
This is where professional wrap design makes a big difference. Your fleet should reflect your branding across the board — colours, fonts, layout, and even the style of imagery. Consistent fleet branding builds familiarity over time and helps you look professional whether someone sees one of your vehicles or ten.
If your vehicle colours or surfaces vary, we can adapt the design so the branding remains consistent — even if you’re wrapping both white vans and black utes.
7. Legal and Practical Considerations
Don’t forget the practical side: make sure your vehicle registration and any required license numbers (such as contractor or trade licenses) are still clearly visible if required by law. We’ll also ensure important wrap elements don’t cover things like windows, sensors, or vents.
Make Your Fleet Branding Work Harder
A well-designed wrap does more than decorate your vehicle — it turns your fleet into a mobile advertising tool that works every day. At Bespoke Signs and Wraps, we craft custom wrap designs that showcase your business clearly, professionally, and with impact. If you’re ready to take your fleet branding to the next level, let’s talk about how we can help your business stand out on the road.
FAQ
How to remove car vinyl wrap
Car vinyl wraps can be safely removed using a combination of heat and careful peeling. A heat gun or even warm sunlight helps soften the adhesive, allowing the vinyl to lift without tearing or leaving excessive residue. It’s important to work slowly and at the right angle. For best results—especially on older wraps or larger vehicles—professional removal is recommended to avoid damaging the paint underneath.
Is it cheaper to wrap or paint a car?
In most cases, wrapping is cheaper than a high-quality respray. While a full, professional paint job can cost anywhere from $8,000 to $10,000+, a full vinyl wrap often ranges between $3,500 and $6,000, depending on the vehicle size and complexity. Wraps also give you more creative freedom—like textures, matte finishes, or colour shifts—without the long turnaround or permanent commitment of paint.
Do car wraps damage original paint?
No—vinyl wraps do not damage the original paint when applied and removed correctly. In fact, they can help protect your paint from UV rays, minor chips, and general wear. However, if the paint is already damaged, thin, or poorly repaired, there’s a risk that some of it could peel off during removal. This is why it’s important to install wraps over clean, healthy paintwork and to use quality materials and professional installers.
Can you polish car wrap?
Traditional polishing methods are not recommended for vinyl wraps, especially glossy or textured finishes. Polishing can wear down the protective laminate or damage the vinyl. Instead, use wrap-safe cleaning products and microfiber cloths to maintain the finish. There are also special sealants and spray coatings made for vinyl wraps that help protect against UV, grime, and water spots—without damaging the surface.
